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eVERY MORNING, NOON AND NIGHT, in gyms across America, you can hear the sound of a low but persistent rumble. Listen carefully and, in between the whir of the treadmill and the clank of weight plates, your ears will pick it up: the clamor of empty stomachs crying out for food.

Some people just don’t have time to eat in reasonable proximity to their workout, but others deliberately go without food. “One client told me she believed she’d burn more fat by exercising on an empty stomach,” reports Anne-Marie Nocton, RD, a sports nutritionist in Knoxville, Tenn. “Her reasoning was that if no food was available for fuel, her body would tap into its fat reserves.”

Well, yes … but there’s a whole lot more to the story than that. As it turns out, if your goal is to maximize your workout and get (or maintain) a lean body, eating, not starving, is your best strategy. Here’s what you need to know to prevent the empty stomach blues.

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SOUTH BURLINGTON, Vt. — (Grassroots Newswire) - Are you an ice cream aficionado? Do you fancy yourself a flavor innovator? Then Ben & Jerry’s wants you to do them a “flavor!” Ben & Jerry’s announces the “Do Us a Flavor Contest” - an opportunity to become an honorary Ben & Jerry’s Flavor Guru and create an original, mouth-watering ice cream flavor.

“We hear suggestions from our customers all the time about different flavors we should be offering, now everyone has an opportunity to make some history at Ben & Jerry’s,” said Sean Greenwood, PR Poobah for Ben & Jerry’s.

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DUBLIN, Ireland — Research and Markets (http://www.researchandmarkets.com/reports/c67242) has announced the addition of “Tesco Plc - SWOT Framework Analysis” to their offering.

SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. SWOT analysis groups key pieces of information into two main categories:

Internal factors - The strengths and weaknesses internal to the organization.

External factors - The opportunities and threats presented by the external environment.

The internal factors may be viewed as strengths or weaknesses depending upon their impact on the organizations objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The factors may include all of the 4Ps; as well as personnel, finance, manufacturing capabilities, and so on. The external factors may include macroeconomic matters, technological change, legislation, and socio-cultural changes, as well as changes in the marketplace or competitive position. The results are often presented in the form of a matrix.

SWOT analysis is just one method of categorization and has its own weaknesses. For example, it may tend to persuade companies to compile lists rather than think about what is really important in achieving objectives. It also presents the resulting lists uncritically and without clear prioritization so that, for example, weak opportunities may appear to balance strong threats.

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